Allurity announces the appointment of Elsa Berg Bjärtun as Head of Corporate Development of Allurity, a pan-European tech-enabled cybersecurity service provider, consisting of best-in-class companies with a common purpose to enable a safe digital world. This is a new position which will be part of the Allurity management team and play an important role to execute our ambitious growth strategy and reach our vision of becoming the preferred partner of tech-enabled cybersecurity services across Europe. 

Elsa is joining Allurity on April 1st with 10+ years of experience in driving profitable growth in various industries. Elsa has significant experience in leading positions where the last 2 years have been within Zmarta Group. Elsa’s background and relevant experience will add great value to Allurity as she supports the companies in our group to reach their full potential. Elsa will in her capacity as Head of Corporate Development work in close collaboration with the other Allurity group functions to support all companies to develop according to their well-defined strategy and she will also be a key driving force in realizing important group projects to further fuel profitable growth.

Frida Westerberg, CEO at Allurity, comments on today’s announcement: 

“We’re delighted to welcome Elsa to Allurity. She is the perfect addition to our stellar management team and she will take on a newly created role which will focus on supporting our great companies in reaching their full potential. Elsa has significant experience of business development, in navigating dynamic industries and is also an exceptional leader. She will play an important role in realizing Allurity’s vision of creating a powerhouse of tech-enabled services providers across Europe. 

Elsa Berg Bjärtun comments on her new appointment:  

“I am really looking forward to joining the Allurity team. The company has an exciting future ahead with great growth potential. Together we have the common goal of combatting cybercrime and enabling a safe digital world. 

For more information, please contact: 

Frida Westerberg
CEO Allurity